Even the supposedly stable industry has their problems but only if you are not careful. A computer magazine headlines more and more IT dealers that threatens out. The reasons are many, first, there is the strong competition. What is ultimately a company in difficulties bringing reduced demand and the sluggish lending. Companies that focus on local services and have organised themselves however exception for example, in a network. The question of the own positioning himself.

In a time in which there are hardly any loans and new acquisitions are less, you should rethink its own strategy. Enjoys a capital-intensive trade it easily gets into problems. It is therefore primarily to provide services and to focus on accessories and consumables at trade worth considering. Are also market niches or specialization on popular topics such as security or HotSpot installations and health at the workplace. Through reorientation of the industry has for opportunities in recent years, all but in the crisis, structurally altered.

Also the market segment IT is affected. It is however still no reason for dismal thoughts, the structural change affects not only the DV industry. To respond but constantly change, with flexible customization. For IT-lone it has become more difficult, unless they have acquired an extensive knowledge of the entrepreneurs already enough customers, good relationships, and to. For others, the question alone to fight or to join a grouping arises. On the market, organizations have established different support offer. Service is worth, you must sell it but. Still small and medium-sized companies are the largest employers in Germany. It needed to introduce little imagination to what lies dormant for an immense service potential in the SME area medium and large businesses, with its own head of DV – need to catch support peaks, which do not own personnel exists for more. These are for example DV relocation of departments, trade show preparations and all service measures, which are outside of the day-to-day business. The saving principle to minimize DV purchases applies to all areas of the company. The existing facilities must be therefore built, repaired and maintained. This is the opportunity for service-oriented companies. It’s good to be good but not too much only technically. The own services must be offered and ultimately sold. Alone or in a team? The success rate for networked organizations, is significantly better in contrast to classical foundations. Statistically it creates the mainly part of all organised partner. When single, the ratio is reversed start-ups. The most important element for the success of the own is the networking. It offers the sense of community, in part if it continues not really free training, joint meeting with the exchange of experience and mutual assistance. That includes also factual AIDS such as service orders can possibly lead to a base capacity utilization and new customers. A sophisticated guerrilla marketing opened the partner to become aware of the opportunity in its area of effect. Interesting suppliers and cooperation allow making repairs in the name of famous brands. Supplies of hardware quantities is possible without pre-financing and much, much more. The network is first non-binding information and help the IT-service-NET and its first on-site partner, they are slightly below the Internet address: to find. Due to the growing importance of the theme, the network strengthened its ranks. Interested parties are informed and trained to provide an optimal service in the target group of small and medium-sized enterprises. EDP experience and autonomy in the IT industry are a prerequisite for cooperation. An interesting task, not only for job-seekers and entrepreneurs, but also for already active lone. ITSN